Week 7 Part B: Reviewing Other Businesses' Instagrams

     I've looked at a few of my classmate's Instagram business pages with service vs. product based businesses. Here is what I've found:

    Protein for Pets has a bio on their profile describing the location of their business, the type of product that they carry, and their business hours. I like this bio because it gives all of the basic information needed about the business to give me as a viewer space to explore further on their page or to up and go to the store. As you scroll further through the page you see mostly photos of the available products, and some photos of pups enjoying their products which is an added bonus ;). The page also has a lot of photos of flyers describing sales to entice customers to come in. I also enjoyed that there are photos and reels of staff members that gives viewers a sneak peak into what they can expect when going in to the store. 

    Another Instagram I checked out was North County Fam. The profile doesn't have any details about the business, but they do have a highlight reel with public local events. The company utilizes hashtags to enhance their posts which is something that I need to do with my posts, but I don't know what hashtags to do. Do you post random popular hashtags or ones that will appeal to your specific target audience? 

    I also checked out Purple Tsunami Clothing, and I like the first post of their page. The post is a mystery t shirt and crewneck with question marks on them. The post also poses a question with asking the audience what type of clothing they would like to see. After the question there are a series of hashtags related to clothing and fashion to bring in people who are interested in the same topic.

    For an opposite business of my own I decided to look at a restaurant from St. Louis called Three Sixty. It's a rooftop bar near ballpark village. Their profile has a description of the business along with its location and a link to their website. Their feed includes photos of the food they have, bar drinks, the overall aesthetic of the restaurant, and photos of customers enjoying the atmosphere. The business posts a few times a week, but surprisingly they don't utilize any hashtags to enhance their posts. They have over 15,000 followers but average around 30 likes a post on their page.  I do think that they would have more engagement from the audience if they utilized some hashtags. 

    The other business that I chose was a product based business called Shea Moisture. This body care line has hair products that are designed for people with coily/kinky hair. Their Instagram features highlight reels of press, events, pride, and juneteenth posts, and their bio has a link to their website to buy products. Their feed consists of photos of their hair care products and body care products. It also has photos and videos of women of color using the Shea Moisture products. The account posts around twice a day and utilizes hashtags to enhance their engagement. A factor that I enjoyed was that the brand has their own signature hashtag called "#TheNightStartsWithShea" which I think is a cool concept. It is unique to their brand and encourages other people to utilize the hashtag to demonstrate their own experiences with the products.