I think that social media management tools can be extremely beneficial to a business, especially a small business where one person has to control every aspect of the business. That person can get extremely busy with the goods or services that they are providing, managing their finances, maintaining a website, etc. Social media is basically a necessity for up-and-coming businesses to connect with potential customers, and having to use multiple platforms is just adding the icing on top of the busy cake. I don't even have a real business and found it to be difficult to create consistent posts on Facebook and Instagram. It put in to perspective why when we were doing research about other business's social media use that some of them hadn't had any posts in months or only post a couple times a year. With the link provided in the assignment post I looked into some of the best social media management tools. The fi...
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