Week 4 Part B: Defining My Target Market

     In my last blog post I discussed a fictitious lip care business called the Balm Squad. However! The business that I will hopefully be able to start soon is a podcast with my roommate and best friend. We've been chatting about creating this for some time now but haven't had the knowledge on where to begin, but with her major in film and media and mine in entrepreneurship I think we could make something happen. 

    I've also lucked out a little bit with this assignment because I took a marketing class during this past spring semester and had to write a business plan for my potential podcast. The podcast in question? PlayGround. This podcast is an entertainment podcast that mixes music with conversation. With a plethora of music genres and conversation topics, this podcast is guaranteed to have a song or joke to make you smile. The vision of PlayGround is to be a modernized version of the radio; top 40 on loop is forbidden and crass commentary is encouraged. The music played will be hidden gems and classics to the genre of the day, whether that be hard rock, rap, jazz, r&b, oldies, etc. The podcast will have a feature for listeners to leave music suggestions or ideas for conversation topics. Listener input allows everyone to feel involved and connected. The whole goal of the podcast is to make a community of people seeking to release negativity and embrace melodical therapy. People don’t talk enough about how music and laughter are medicine. We all deserve a little bit of cleansing. Take a break with PlayGround to tune into your most comfortable authentic self. 

    
    This podcast is for the people that feel deep connections to music and want to expand those connections. The listener is pictured to be between their late teens and early thirties. It would appeal to an open minded person; someone who is interested in exploring genres. The music may appeal to someone older or younger than this range, but the discussion topics will most likely not relate to their position in life. The listeners are most likely employed, single people who live busy lives. Psychographically, the listener is someone who goes with the flow; someone who is progressive and accepting of everyone regardless of race, gender, or sexual orientation. The listener values hard work and dedication, but cherishes the little moments they get to themself. They like to have something playing in the background while doing chores because it distracts them from the other chores they have. PlayGround is for good people who value connecting with other good people. This person may have a lot of friends and a big community or might be looking to find a community to belong in. For the conversational aspect of the podcast, the audience would probably want to have a darker sense of humor and an appreciation for sarcasm. As podcast hosts we plan to be crude, vulgar, and inappropriate to express exactly who we are. PlayGround wants to help the people that are looking for a good laugh and some new music to add to their playlist. Something that does not have an ad playing every five minutes. Really, how frustrating is it when you turn on the radio or a show to play while doing a task, and by the time you’re done it was about 30 minutes of ads and 20 minutes of content? Quite.