Week 6 Part A: Engaging Customers Through Facebook Strategy
Liked Facebook Pages
To expand my knowledge on how to express my business to potential consumers, I looked at different Facebook pages to learn how other podcasters and listeners view the idea. The first page that I discovered was Spreaker. Spreaker is a company that helps podcasters "turn their passion into a profession". I was interested in this page because it would be beneficial to my business that has not even made it to the airplane runway. I was also intrigued because their about section expressed that they can help you "create, distribute and make money with your podcast from day one". I think this platform would be a great opportunity for me to get some PR for my podcast - and there is the additional interest in the page because of the corporate retreat to Italy not even a week ago. There are pictures or short videos with every post on their page, but there isn't a lot of engagement. They have about 278,000 followers on the page, but only receive around 10 likes per post. They don't post too often or too little, and their content is interesting enough. To be fair, they do post a lot of pictures of their staff and as a viewer, I would rather see advice on how to grow my podcast. What I can learn from this page is to not post too many personal photos to help the viewers feel more included, but other than this I enjoy the page.
Another page that I liked was from Dan Cummins. He is a podcaster/ standup comedian. I liked his page because I felt that his posts held comedic value and satire that I would want to post for potential listeners. I wouldn't say that his posts are very well written, but I also believe that as a comedian or more satire driven creator, posts do not need to be written with 50 words you find in the thesaurus and need to look up definitions for. They're laid back and relaxed just as I would want a listener to be with my own podcast. Cummins has 82,000 followers on his Facebook page, but seems to have much more follower involvement that the Spreaker page. From Cummins, I'm learning that my laid back attitude can work for business posts and I don't need to be completely refined while promoting my business.
The next few Facebook pages that I'll be discussing are based off of the music genres that I plan to put into the podcast, and they're meant to find song and artist suggestions. The first page is Heavy Metal & Hard Rock Forever. Rock has become a big part of my life within the last two years, especially since moving to San Marcos. I'm going to Sacramento with my best friend's family from October 6th - 9th for a rock festival called Aftershock. The Facebook page features Led Zeplin, ACDC, Van Halen, and many other rock artists that I thoroughly enjoy but could learn much more about. All of the posts from this page are short and sweet with a photo or video, and a caption describing who the artist is and what they're singing. I enjoy this content because it is straight to the point. I wouldn't say that I can learn much from their style of posts, but I can learn a lot about potential music to play on the podcast.
For another music Facebook page I have chosen Oldies Music: Hits of the 50's, 60's, 70's & 80's, & 90's. I like this page because it gives a very wide range of music from up to 70 years ago. There are artists on the page such as Bill Withers, Ray Charles, Paul Anka, Marvin Gaye, and many other artists that I haven't even heard of. I would listen to oldies all the time with my father in Missouri and would definitely want to incorporate some of our favorites, along with some new (old) good songs that he and other people would enjoy listening to. The page on Facebook has 115,000 followers and gets anywhere from 100 to 4,000 likes on their posts. Seeing the amount of likes on their posts gives me an idea about what some of the favorite artists are because the posts are mostly photos of bands and individual artists's album covers or screenshots from performances. Most of their follower engagement comes from photos of songs or artists that their followers have forgotten about or have fond memories of. This type of engagement gives me the idea to post polls for my followers to see what forgotten artist they would like to shed some light on again.
A big platform on Facebook that I chose to like was Spotify. Spotify is a great spot for music and podcasts. It's the best of both worlds. If I could get promotion from the official Spotify page it would be a highlight of my career. Just like the hard rock page, Spotify's posts are short and sweet; they have photos of artists and bands with short captions. Spotify, however, has links on almost every single post to the artists or songs that they are referencing on Spotify. This is good promo for the artist as well as Spotify. What I found interesting is that the engagement ranges anywhere from 2 likes and shares to 12,000 likes and shares. It seemed that the most popular artists and trends had the most likes, but I don't want to "follow the trends" for my podcast. I definitely want to listen to the audiences' input, but I said in a previous post that I do not want to have top 40 on my podcast. I'm not sure if it's clickbait or not, but the Spotify Facebook page is helping me to understand that I should post the most popular of the artists that I intend to broadcast on my podcast in order to receive the most feedback and engagement.
For the next page, I googled what the most popular podcast platform is and the result was Apple podcasts. When I went to the Apple Podcast Facebook page, I will say that I enjoyed the content a lot more than Spotify's. Apple's page has a lot of short videos that are aesthetically pleasing. They have a series of posts called "pick of the week" that I really enjoy. It lets viewers know what some of the top and underrated podcasts are that they have on their platform. Unfortunately, the posts on this page have consistently less engagement than the Spotify posts which is surprising because they have almost double the amount of followers on their page. I don't have the answer as to why this is, and honestly I'm not sure what I could learn from the page because I do enjoy their posts and other content. However, I do think it would be nice to make it to one of their picks of the week since it is the top platform for podcast streaming.
The last page that I chose was the InTalksicated Podcast. I liked this page because the host has a hodgepodge of conversation topics as I would do for my podcast. She doesn't have many followers or engagement, but I honestly just chose this page because when I looked up comedy podcast her's appeared, and she was interviewing drunk people on the street and it made me laugh. I enjoyed the wide array or topics that she discussed. An added bonus was that it was a female ran podcast. This gives me insight because my best friend and I are two women that have a difficult time staying on one topic. The biggest intrigue about the creator's page was that she had links at the top of the page to all of the platforms that her podcast was on. I definitely want to implement this into my social media platforms to allow listeners to gain east access from wherever they discover us from.
Classmate Facebook Posts
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