Sarah's CSIT 155 Fall '22 Class Blog

      Liked Facebook Pages      To expand my knowledge on how to express my business to potential consumers, I looked at different Facebook pages to learn how other podcasters and listeners view the idea.  The first page that I discovered was Spreaker. Spreaker is a company that helps podcasters "turn their passion into a profession". I was interested in this page because it would be beneficial to my business that has not even made it to the airplane runway. I was also intrigued because their about section expressed that they can help you "c reate, distribute and make money with your podcast from day one".  I think this platform would be a great opportunity for me to get some PR for my podcast - and there is the additional interest in the page because of the corporate retreat to Italy not even a week ago.  There are pictures or short videos with every post on their page, but there isn't a lot of engagement. They have about 278,000 follow...

      Since the creation of my PlayGround Facebook page is new, there is hardly any engagement or people reached. I do know that "post reach" and "post engagement" is important because they give indicators of how many people are reaching your website. Say you reached 100 people, but only 20 people engaged with the site. This would show that the page is getting notice, but it doesn't have intriguing enough information to keep people on your page. The information wasn't interesting or relatable enough for people to put in the effort to like the page or leave a comment on a post. This data is helpful because you can see which type of posts draw the most attention in order to see what content to post more of and what to post less of.            Having people engage with the content on your Facebook is also a great way to bring in even more people. I did not know this, but the textbook explains that if 100 people like your page if reaches abo...

      In my last blog post I discussed a fictitious lip care business called the Balm Squad. However! The business that I will hopefully be able to start soon is a podcast with my roommate and best friend. We've been chatting about creating this for some time now but haven't had the knowledge on where to begin, but with her major in film and media and mine in entrepreneurship I think we could make something happen.      I've also lucked out a little bit with this assignment because I took a marketing class during this past spring semester and had to write a business plan for my potential podcast. The podcast in question? PlayGround.  This podcast is an entertainment podcast that mixes music with conversation. With a plethora of music genres and conversation topics, this podcast is guaranteed to have a song or joke to make you smile. The vision of PlayGround is to be a modernized version of the radio; top 40 on loop is forbidden and crass comm...

 Subway Observations     Subway is a very well known sandwich chain that has many commercials that cater towards athletes. The target market for subway seems to involve people that are on the go between high school and early thirties. They pride themselves on being quick and convenient - which seems evident with their demonstration of catering options which would be great to grab for a team of athletes that are on the go. It doesn't seem that want to bring in people who want to sit down at the restaurant to enjoy their meal. Subway is a place for single people in their teens to thirties that are busy and need a quick bite. Their website says that they are always evolving which could appeal to people who frequent the chain and want to try something different than the same sub that they've ordered since the age of 9.  Hungry Bear Deli       This single location mom and pop deli is a place that wants you to feel a part of the family. There ...

      I do not have a business that I will be working with this semester, but I have thought a lot about how I would develop my own brand of lip products (once I've perfected the formula of course). Lip care is for everyone, and I believe that it should be crafted as such. There are two names that come to mind for my own brand that could appeal to a wide audience: The Balm Squad, which I believe would be less controversial than the latter, which is This Sh*t's the Balm...hehe. I've thought that having a neutral name with neutral design would make a wider audience happy. I think a lot about how men are scared to put on lip products in front of people because they think that they'll appear feminine which I think is completely absurd. We all have lips, and we all deserve to have a luscious smoochable pout!           Leaning more towards The Balm Squad the design of the packaging would utilize a matte black squeeze tube, twist...

      Business websites are a very important tool to get information across to readers, and there are many factors that play in to the attractiveness of a cite. Through the suggested links on Canvas I have been able to view some easy and aesthetically pleasing websites along with confusing and poorly designed cites. I knew that I wanted to look at Craigslist because I have always thought that it was an ugly cite, but my dad would be on it all the time looking for his next fixer upper car to play with.          Maybe from my father's point of view Craigslist is a great website to use, but from my eyes, it is ugly and poorly designed. First and foremost, the color scheme needs to go. There is nothing appealing about the obnoxious blue hyperlinks for every single piece of information on their cite. Nothing grabs your attention because every piece of information is the same size in newspaper style columns. I understand that the website is not mea...

1.) Aquaphor  2.) https://www.aquaphorus.com/?gclid=Cj0KCQjwguGYBhDRARIsAHgRm4_vqmHTsut2_kfMQSQ8PfbXLVzm-lR8H9GN13-Xe3Yq4ZdLjzMh-KwaAg0yEALw_wcB 3.) Aquaphor is a body care product line that is available internationally. They have multiple language accessibility options at the top of their page so that anyone can shop for their products. Aquaphor is a very well known brand that has a range of body care products.  4.) There are links at the bottom of their main website to an Instagram, Twitter, Facebook, and YouTube channel.    Instagram: 38.8k followers, last post: 12 hours ago...they post 3-4 times a week    Twitter: 16.4k followers, last post: 4 hours ago.... post 3 times a week    Facebook: 143.1k followers, last post: 12 hours ago....post 2-3 times a week    YouTube: 9.21k subscribers, last post: 2 months ago, post monthly  Thoughts:      It was interesting to me that Aquaphor has many language options on their ma...

      Social media has given many people access to share their thoughts about businesses whether they are positive or negative. Sometimes it can be very entertaining to look at reviews for a business from someone who you can just tell is unhappy with their life and need something to complain about. Granted, other times complaints are completely warranted. I think depending on the depending on the business, it can make communication and problem solving easier. Big companies don't enjoy having their name tarnished, so when there is a complaint, they have their social media teams on it to resolve the issue. A sad example of this is drivers for Lyft or Uber have come out on TikTok to complain about being assaulted on the job and how communication with the company has fallen through every time until the victim's video gains a lot of attention from the public. I have always thought that big corporations do not care about you as an employee; they care about their public image. I...